Betamotor has always been connected with the history and evolution of life on two wheels. The company was founded in Florence in 1904 under the name "Societ Giuseppe Bianchi", for building handmade bicycles. At the end of the 1940s, with the changes that had taken place in Italian society and the development of motorised transport, the company switched to motorcycle production. The simple expedient of attaching an engine with a roller transmission to one of its bicycles, a typical example of Italian creativity, resulted in the first motorbike produced by the Tuscan firm.
The two men who ran the company, Enzo Bianchi and Arrigo Tosi, joined their initials to form the brand-name Beta, and the company s bikes have been sold under this name ever since.
The CERVO 48 was the first model to be put on the market. It featured transmission by a rubberised roller acting directly on the rear tyre, alongside a chain for starting and final drive. In 1948, the company launched the CIGNO, which was powered by a single-cylinder 48cc motor. Its double cradle frame, telescopic forks and shock absorbers gave it a very sporty look.
In the 70s, with the emergence of the off-road sector, Beta began to specialise more and more in the production of off-road vehicles. This specialisation has always been accompanied by a matching commitment in the area of competition, the test-bench for excellence in the production of Beta motorcycles - initially in motocross and enduro, trial from the early ˜80s and Enduro since 2006. The close involvement with motorcycle racing led to the victory of 7 Trial Outdoor World Championships, 6 Trial Indoor World Championships, 7 European Championships and over 100 National Championships all around the World.
In 2004, the Beta marque returned to four-stroke enduro with a major investment both in product development and in its presence on the competition track. In this new field, Beta remains faithful to its mission, that is to inspire in motorcyclists a natural and instinctive riding style. Highly technical and sports-oriented the DNA of its bikes may be, but they still need to transmit optimum feel and deliver maximum fun.
In 2004 Beta presents the first 4-stroke engine designed and specifically dedicated to Trial, enlarging its range and making its brand becoming increasingly synonymous with the sport.